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The two services already have solid subscriber figures on their own, with HBO Max reaching 73.8 million global subscribers and Discovery+ reaching 22 million by the end of 2021. While he acknowledged Disney had been successful with its bundle so far, the company came to believe that putting “the complete firepower” - which includes “a 200,000-hour content portfolio” with valuable titles and new ones dropping quickly - into one solution was the best way forward to be competitive. Wiedenfels also shed further light on the company’s thinking in reaching the decision to combine the services instead of bundle, as its long-term strategy. Take that together, I have no doubt that we will be creating one of the most complete sort of four-quadrant sort of old, young male, female product out there.” “You’ve got the daily engagement that people enjoy with Discovery content versus sort of the event-driven nature of the HBO Max content. “We have HBO Max with a more premium male-skewing positioning, and then you’ve got the female positioning on the Discovery side,” he said. Speaking at the event this morning, Wiedenfels suggested the combination of the two streaming services would better reach both male and female demographics than the respective services did on their own. When the deal closes, the new media company will be run by Discovery CEO David Zaslav, and Wiedenfels will continue to serve the combined entity as CFO.

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(TV and film studios), DC Films, TBS, TNT, TruTV, Cartoon Network/Adult Swim, Turner Sports and more, with Discovery’s HGTV, Discovery Channel, Discovery+, Food Network, TLC, ID, Travel Channel, Animal Planet, Science Channel, OWN and others known to traditional cable TV subscribers. Discovery becoming a powerful media empire that brings together HBO/HBO Max, CNN, Warner Bros. and EU approval - will see the new Warner Bros. The $43 billion merger - which is set to close in the second quarter now having received both U.S.

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The exec also noted that the companies will more immediately benefit from the ability to optimize marketing for the services, which he said is a huge cost driver at present. “But the main thrust is going to be harmonizing the technology platform, building one very, very strong combined direct-to-consumer product and platform, and that’s going to take a while,” he said. “So right out of the gate, we’re working on getting the bundling approach ready, maybe a single sign-on, maybe ingesting content sort of into the other product, etc., so that we can start to get some benefits early on,” Wiedenfels said during his presentation at Deutsche Bank’s 30th Annual Media, Internet, & Telecom Conference on Monday. What that solution will look like, more specifically, is less clear. But given those changes will take time, they plan to offer some sort of interim solution sooner. This morning, Discovery CFO Gunnar Wiedenfels said the companies plan to combine the two streaming services into one offering. media companies, there’s now a hint as to how this merger will impact the companies’ respective direct-to-consumer streaming services, HBO Max and Discovery+.

Warner Bros.Following last week’s news that Discovery’s shareholders approved its merger with WarnerMedia, which will create one of the largest U.S. Max: Price, movies, shows, and more for the HBO/Discovery combo Max is pulling some features from its ad-free subscriptionĬNN+ is back from the dead as CNN Max debuts Sept.

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Discovery just signed a deal with Tubi that adds 14 Warner Bros.-branded channels and more than 2,000 hours of movies and shows to the Fox-owned Tubi, including some HBO series that were removed from the service, including Westworld, Raised by Wolves, The Nevers, and more. Complicating that a little maybe Warner Bros.

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Discovery is working on a free ad-supported service (that’s known as FAST, in industry parlance) a la Tubi or The Roku Channel that would scoop up even more eyeballs. The changes also have led to a veritable bloodbath of content, with upcoming shows and movies being killed before ever being seen, current shows getting the axe, and other on-demand fare being removed from the platform altogether.Īnd to leave no revenue stone unturned, the WSJ report also says that Warner Bros. Discovery entity, with new executives and new strategies, but a more unified tech platform.

and creating WarnerMedia, then offloading it into this new Warner Bros. If that all sounds a little confusing, it is, born from the drama of AT&T owning Warner Bros. The era of Max is upon us as HBO and Discovery combine No, Apple Music’s new Discovery Station won’t kill Spotify Discovery+ raises price for ad-free subscriptions